Whether you think about this question as an individual or an organization, it is important to give it your full attention.
We all need a North Star. What's yours?
Mine has always centered around people, ideas and sharing stories.
Whether I was overseeing marketing initiatives for the world's leading speakers bureau or developing leadership and innovation training programs for Fortune 500 companies, I have always focused on providing value by:
Truly listening to the people I was working with or serving;
Being open to new ideas;
Finding ways to penetrate the noise and share stories that empower people to be Ambassadors of change no matter their area of focus.
These three areas continue to be my guiding principles. I would love to hear about yours...